How this works: The charging case is a phone case that charges your phone. The charge of the phone will come from solar energy. When the phone is fully charged there will be an indication on the cell phone to take the case off so it will not fry the battery.
Consumers: The charging case is targeted towards anyone who has a cellphone.
Idea Screening: Mostly target college students because they are usually always on the run from school to work. Business Analysis: Pricing will come from how much research is done. Most likely it will be pricey but then eventually go down.
Development: This will come in different colors, sizes, and styles for all different types of phones
Advertisement: This will be advertised through infommercals to start out with so that consumers can see that it actually works.
